App Screens
In game ads help with increasing player engagement, which in turn helps both retention and ROIs (Return on investment). Updating app screens saw performance gains from these feature images for Match to Win, Words to Win and Lucky Match updates on Google, as well as CVR% increases on IOS. Because these titles were a mix of IAA (In-app ads) and IAP (In-app purchases), this monetization model favored keeping users engaged. I also helped the marketing team at Big Fish Games with interstitials for Fairway Solitaire and Fairway Blast.